Watch competitors, campaigns, and customer conversations. Get sourced alerts and briefs before anyone assembles them by hand.
Competitor changes live on websites and social posts. Customer language lives in sales calls and support tickets. Performance lives in campaign tools, analytics, spreadsheets, and the CRM. By the time someone joins the sources, the meeting has started and the insight is already stale.
Weekly reporting begins with copying numbers between systems.
Competitor moves are noticed inconsistently and without customer context.
The message in the campaign does not match the language customers actually use.
Watches approved competitors for product, pricing, positioning, hiring, and go-to-market changes. Cross-checks each change against sales notes and support conversations, then posts a sourced alert and updates the battle-card draft.
Pulls the agreed campaign, traffic, pipeline, and revenue fields on a schedule. Flags material movement, explains which source changed, and prepares the weekly performance brief using one consistent definition of each metric.
Reads support tickets, sales notes, CRM fields, and approved customer conversations. Groups repeated pains, objections, use cases, and exact customer language, with source links and account context attached.
Tracks the assets, approvals, dependencies, owners, and deadlines behind a campaign or product launch. Chases missing inputs, prepares the launch brief, and escalates anything that can move the date.
Also runsCampaign brief preparation · Content evidence packs · Case-study source gathering · Brand mention digests
The competitor's approved public pricing source changes. The coworker records what changed, when, and the exact source.
It checks recent lost-deal notes, open opportunities, support questions, and the existing battle card for where the change matters.
It produces a one-page impact brief: affected segments, likely objection, source evidence, suggested response, and the battle-card edits.
The product-marketing owner reviews positioning and any external claim before the battle card or campaign is published.
One cited answer across mail, files, chat, tickets, and code.
Open solutionDrafts cited, approved follow-ups and tracks every commitment.
Open solutionBuilds a cited escalation brief across every channel.
Open solutionTurns meetings into validated recaps, owners, and deadlines.
Open solutionStart with competitor intelligence or the weekly performance brief. Both recur on a schedule, use evidence that already exists, and produce an output a marketing owner can inspect without changing campaign spend or publishing automatically.
It can prepare briefs, drafts, battle cards, evidence packs, and launch materials from approved sources. The role page is not promising autonomous brand strategy. Final claims, positioning, and publishing remain with Marketing.
Yes, when the required fields are available through a verified connector, approved export, database, spreadsheet, or custom API. The first working session confirms the exact source, object, refresh interval, and write boundary.
The coworker learns which signals the team acted on, which drafts were accepted, which definitions were corrected, and which sources were authoritative. Proposed behavior changes remain reviewable.
We will configure the sources, output format, review owner, and alert threshold, then run the Marketing Coworker on representative data.
